3 Steps For Creating The Perfect Recruitment Strategy

ByElizabeth J. Bohn

May 2, 2022 #5e Business Profit, #Ahron Levy Columbia Business School, #Business Consultant Certification Austin, #Business Insurance Cover Coronavirus, #Business Letter With Logo Example, #Business Located Easy Location, #Business Platform Stocks, #Business Positions Seattle, #Business Regulation Legal Services, #Daystarr For Business, #Dimagi Business Development Toolkit, #Do Business Schools Accept Entreprenuers, #Enironmentall Friendly Business Ideas, #Eric Early Republican Business Owner, #Essec Business School Dean, #Essential Business To Remain Open, #Example Small Business, #Fall Winter Business Hours Template, #Fdot Woman Owned Business Certification, #First Business Women United States, #First Com Business, #Fixing A Damaged Reputation Business, #Florida Business Enforcement, #Free Small Business Communication Tool, #Law School Business Entity Outlines, #Mapping A Business Location, #Medical Business Trends Economics, #Mix Business And Personal Money, #Mlm Nit Small Business Legally, #New Business Agency Sales Questions, #Patricia Saiki Women'S Business 1990, #S Corp Business Deductions, #Safety Business Proposal, #Sample Business Plan Entrepreneur, #School Business Administration Positions, #Search Tx Business Llc, #Sentextsolutions Business Cards, #Signs For Business On Roads, #Skype For Business Recording Capacity, #Small Business Forums .Net, #Small Business Insurancr, #Tech Monkey Business, #Ttu Business Cards Template, #Turbotax Business Nys Forms, #Uf Business School General Studies, #What Business Hours Macgaffin Bar, #Yelp Business .Json, #Yelp Tax Attorney Small Business, #Your Business Department, #Zeus Panda Business Moel

[ad_1]

Marketing Podcast with John Jantsch

john-jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m covering a topic that is very high on a lot of business owners’ minds and that’s the idea of recruitment and retention of your internal customers — your employees.

Key Takeaway:

Recruitment and retention are big topics in the minds of business owners today. And I think these problems can be solved with a marketing solution. How people choose to become customers has changed, and we need to be thinking about acquiring employees and customers in a much different way than the funnel approach. In this episode, I talk about how we need to start rethinking the employee recruitment journey and the steps to take to create the perfect recruitment strategy.

Topics I discuss:

  • [0:53] Why recruitment and retention is a big topic on the minds of business owners today
  • [1:29] Why I think it can be solved with a marketing solution
  • [2:01] We just launched a unique, new marketing assessment
  • [2:54] Growth comes from being important in the lives of your customers and your employees during tough times
  • [3:49] Why we need to be thinking about acquiring employees and customers in a much different way than the vending machine or the funnel approach
  • [6:38] Three steps for creating the perfect recruitment strategy
  • [8:00] The four questions to ask your employee
  • [11:52] Thinking about recruitment as an end to end customer journey
  • [12:09] How people choose to become customers and employees has changed
  • [12:36] Thinking about the marketing hourglass as we apply it to the employee journey
  • [13:48] Branding your organization as a great place to work is a killer marketing message
  • [16:01] Keeping your employees is a far better way to grow, not just your team, but your organization
  • [17:11] People don’t change jobs they changed the bosses

Resources I mentioned:

More About Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

 

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND



[ad_2]

Source link