There are many ways to create content, but you must understand the goal of that content.
The goal of your content should always be to help your audience achieve their goals. This blog post will explore some great ideas from a digital marketing agency for your content marketing campaign. These ideas can work in any industry and help you build your authority.
1. Buyer’s Guides
Buyer’s guides are a great way to show your expertise, build trust with your audience, and help them make better decisions.
You could write buyer’s guides for products you sell or services you offer. You can also create buyer’s guides on behalf of other people. For example, if you want to partner with someone else who is selling something similar to what your business sells but they don’t have any content marketing strategy in place yet, it would be beneficial if you worked together on creating some valuable content such as buyer’s guides.
2. How-To Posts
How-to posts are a great way to teach your readers about a specific topic.
These posts can help build your reputation as an expert in your field and help you generate leads through email capture, social sharing, and organic search engine optimization. Case studies are another form of content that helps build trust with prospects. They give people real-life examples of how others have used your product or service to solve problems and accomplish goals.
These posts also provide valuable insight into how you operate as a business, providing a sense of transparency that endears potential customers to your brand.
3. White Papers
White papers are an excellent way to share your expertise with potential customers.
They’re also great for promoting a product or service, generating leads, and building credibility. White papers should be used as a long-term content marketing strategy, not just to “sell” your product or service. Remember that white papers aren’t strictly sales pitches—they’re educational resources that educate prospects on the problem they need to solve, so when they’re ready to buy, you’ll be at the top of their list.
If you create white papers without this thought process behind them, then it’s likely they won’t do much for you to increase sales and brand awareness.
4. Gated E-Books & Resources
Gated content is an easy way to give your audience a reason to pay for the content you offer.
It’s also a great way to get people to engage with you, share your content, and come back for more. When it comes down to it, people are more likely to pay if they know they’ll get something first-hand that no one else has access to. You can create a gated e-book or resource as an exclusive membership, or charge for access after people have downloaded the gated content.
5. Product Reviews and Comparisons
Product reviews and comparisons are among the best ways to gain credibility and generate content your readers will find helpful.
Comparing products is a great way to demonstrate how you’re an expert in your industry while showing off your personal preferences and needs. You can even include links to products you think might be a good fit for the reader!
Roundups are a great way to share information and get traffic to your site.
They’re also great for building relationships with other bloggers because you can comment on each other’s content without relying on guest posting opportunities or hiring a marketing agency. A roundup post is simply an article that curates links from other blogs, websites, or news sources into one place. You can include any content from your industry that is relevant to your readership.
7. Behind the Scenes
Behind-the-scenes content is a great way to show people the human side of your business.
It can also be a great way to build trust with your audience and give them an inside look at what you do, why, and how you do it. Behind-the-scenes content helps build community by giving your readers access to materials they wouldn’t otherwise have access to. It can also show them how they might be able to participate in some of your projects.
8. Ask & Deliver
If you’re looking for content marketing ideas, start with what your audience already asks for.
Ask the experts in your industry to share their expertise—and then deliver it. Your audience will appreciate the help, making them more likely to connect with your brand because they feel like they know you better. You can also ask for feedback on past articles or products and use that information to improve future content or offerings.
After all, people will trust a company that listens, so listen to them.
9. Feature Real People
What better way to humanize your brand than by featuring real people?
Using real people can be an excellent way to show your expertise, customer service, and products/services. When you feature someone who has used your product or service, it shows other customers what they can expect when they purchase from you. It also helps them feel like they have a connection with the brand.
10. Share Your Fails
If you’ve had an error in your marketing or video that didn’t go viral, don’t be afraid to share it.
If your audience can see you’re human and not afraid to fail, they’ll feel more comfortable sharing their own stories. You can even use these as teachable moments by giving tips on how everyone could have done better.
Counclusion:The key to successful content marketing is not just a great idea, but the ability to execute it properly. Creating and delivering content is more important than the final product. If you have an idea for your next great content marketing piece, make sure you take these steps before even considering writing anything down. Alternatively, you can hire an expert to help you by searching online for a “digital marketing agency near me.”