Media is a watchdog and has a key role to play in the vibrant democracy of India. The government has focused on citizen-centric communication in a language they understand through various platforms they access, be it TV news, radio, social media or online digital media, Governor of Odisha Prof. Ganeshi Lal on Tuesday.
Union Education Minister Dharmendra Pradhan inaugurated the 5th National Media Conclave 2021 on Sunday in the presence of Member of Lok Sabha and Editor of Prajatantra Bhartruhari Mahtab and other dignitaries.
Role of technology on NEP 2020
He paid his tribute to Harekrushna Mahatab on his Jayanti and lauded him for his great contribution in the education system and the Odisha State. He shared his views on how technology has made it easy to communicate all around the world and emphasized on the power of NEP 2020, and media and digital technology.
Chairman of MESC and renowned Indian film director Subhash Ghai shared his views on NEP 2020 and suggested how innovative thinking can bring about the transforming changes not only for the students but for the trainers as well.
He also suggested the best possible ways for the implementation of NEP 2020 in the presence of Vice-Chancellor of YCMOU and MGM University, Maharashtra Prof. Dr. Sudhir Gavhane, Secretary General of Association of Indian Universities Pankaj Mittal, former Professor of Eminence, Tezpur Central University Prof. Sunil Kanta Behera and CEO of MESC Mohit Soni.
Addressing the closing ceremony of three-day 5th National Media Conclave-2021 virtually, he called on the media to curb the menace of fake news.
Decoding the meaning and role of media, he said that media was similar to meditation mindless agitation. Legendary sages like Adikavi Valmiki, Vyasa, Swami Vivekananda among others have contributed a lot to the world literature due to media and meditation, he added.
How media has become commercialised
Acclaimed journalist and founding Editor of People’s Archive of Rural India (PARI) P. Sainath spoke about the state of media in the country and how it has changed over time.
He said despite every region of the county facing different social issues like climate change, farm crisis among others, the media did not report about it.
The senior journalist said, “Indian media is politically free but imprisoned by profit. The crisis facing organised journalism is more fundamentally a revenue problem.”
“There is a huge distinction between media and journalism. Corporations have made this distinction for me. There was a time when media and journalism meant the same thing. Now, there has been a shift in the moral universe of the journalists,” Sainath said.
“Media is a businessjournalism is a calling. The death of journalism has come with hyper commercialism. The mainstream media now has turned into a dominant media due to corporatisation,” he added.
How big historical figures contributed to journalism
P Sainath also recounted the contributions of Raja Ram Mohan Ray, Mahatma Gandhi, Bhagat Singh and Dr. BR Ambedkar to the cause of Indian journalism.
He said it was a matter of regret that contemporary news organisations are completely controlled by corporate entities that go only by profit figures.
He cited the instance of the media’s pandemic coverage that was completely sugar-coated and one-sided.
He also expressed his concern over India’s growing economic disparity and said India’s dollar billionaires increasing while the underprivileged section continues to suffer.
“The current generation in urban India was a foreigner in its own country as its connection with rural India— which holds 69 percent of the entire population — has been badly eroded,” he said.
“Barring a few exceptions, everybody sitting here was a villager four generations ago. We have lost the connection. It is not only sad but dangerous,” the senior journalist added.
About the National Media Conclave 2021
Organised by Institute of Media Studies (IMS) and in collaboration with Media and Entertainment Skills Council (MESC), the conclave witnessed participation of over 100 academicians, professionals and scholars in six plenary sessions.
While more than 70 participants presented their research papers in five parallel sessions on the second day, three were recognised as best papers.
On the day, communication experts Prof. Vinod Pavarala, Prof. Mohammad Sahid Ullah, Dr. Sudhamshu Dahal, Dr. Kanchan K Malik and NA Shah Ansari spoke on ‘Community Media, Civil Society and Social Empowerment’ in the last plenary session.
“As has been its speciality, the Media Mahakumbh this year presented an electrifying conglomeration of the country’s top academicians, policy makers, media luminaries and communication experts and debated on different issues relating to media education, technological advancement and its impact on language, knowledge and society at large,” said the chairman of the conclave and the director of IMS, Prof. Upendra Padhi.