Do social media contests still work for business growth in 2022?

ByElizabeth J. Bohn

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Ah, social media contests. They were great at one point, weren’t they?

But what started off as an amazing tool for generating new followers and increasing brand exposure, has turned into a cheap shortcut for businesses. Many businesses use contests to quickly grow a social media page without any regard to the quality of the follower base accrued.

Without a doubt, social media contests have gained a pretty questionable reputation. And the growing number of social media contest scams has left users wary.

But that doesn’t mean that you can’t use a contest to grow your business this year. You just need to understand whether or not a contest is the right choice to meet your business goals.

Keep reading to find out more about all the different types of social media contests, their advantages and disadvantages, their mechanics, and how to run a contest that brings you new followers and customers.

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