How to Scale Your Ecommerce AOV Using User Generated Content

Consumer-created content (UGC) is a vastly well-liked subject in the digital marketing sector and it’s for a great purpose. For the uninitiated, consumer-created articles refers to the articles produced by other people these types of as your faithful shoppers, influencers, model ambassadors, and so on.

Most e-retail outlet entrepreneurs don’t comprehend it quickly, but person-produced articles can positively impact your brand’s Typical Get Benefit (AOV) and carrying out so successfully has a plethora of benefits.

A latest report disclosed that user-created Facebook posts tend to obtain 7 occasions much more engagement as opposed to branded-generated posts. And the reason is uncomplicated. UGC is viewed as as 1 of the most trustable types of media by on the net shoppers. 

In truth, a survey done by BrightLocal uncovered that 92% of people count on other customers’ testimonials when they’re searching to buy any product or service on line. 

Below are some additional attention-grabbing statistics about consumer-created information in eCommerce:

  • 97% of customers read through assessments ahead of creating any purchase.
  • 90% of prospects have admitted that reading constructive critiques positively motivated their getting conclusions.
  • 89% of customers read the brand’s responses to purchaser critiques.
  • 86% of buyers reported unfavorable reviews affected their remaining obtain determination.

The specifics over obviously expose the significance of consumer-generated articles for eCommerce manufacturers. But in this post, we’re going to target precisely on the impact of UGC on the normal buy worth in eCommerce stores.

What is Average Buy Price? Why Does It Issue?

Supply: Alidropship

AOV is a key effectiveness metric for eCommerce outlets to recognize their customers’ getting practices.

Only place, AOV is the common monetary price of just about every purchase positioned on your eCommerce web page for a supplied interval. It is an critical metric to observe if you want to boost the general income and earnings of your eCommerce small business. 

Recognizing the AOV of your eCommerce retail store can deliver useful insights for improving your advertising as very well as item pricing methods. It allows you set a benchmark for consumer behavior and makes it possible for you to established superior plans, build much better approaches, and consider how well they are performing. Most importantly, understanding about AOV presents a peek into how much your customers are shelling out on your merchandise. 

The moment you have understanding of what your clients are spending for every buy, you can strategize your product pricing centered on those people insights.

How to Calculate AOV in Your eCommerce Shop?

Calculating the average buy value in eCommerce is quite basic. 

All you want to do is divide complete profits for a described period of time of time by the selection of orders gained throughout the exact interval of time. Like any other metric, the AOV can be calculated for any interval of time but pretty much all eCommerce outlets compute it on a regular basis.

Supply: KeyCommerce

For case in point, let us say your January month’s revenue was $25,000 and you gained a whole of 150 orders. So, $25,000 divided by 150 equals $166.66, which is your January month’s AOV.

3 Concrete Ways to Enhance eCommerce AOV Using Consumer-Produced Written content

User-generated material is advantageous in many ways. But if you want to concentration on growing your AOV especially, there are means to do that as nicely. Under are the 3 concrete methods to maximize your eCommerce AOV utilizing consumer-created written content.

1. Include UGC Articles in Solution Pages

Letting your consumers to develop written content on your merchandise webpages is a excellent way to not only retain it up-to-date with new content but also showcase real responses from shoppers who have currently obtained your products and solutions. 

Supply: Pixlee

In addition, your prospective buyers would imagine the current customers’ views a lot more than your claims. And as we have previously learned, consumers are much more possible to continue with a obtain if they read good reviews about the merchandise(s).

This is the main rationale why you totally really should permit prospects to write critiques on your merchandise internet pages and showcase them in your eCommerce retail store. 

2. Include things like UGC in E mail Advertising and marketing Campaigns

E-mail marketing and advertising is yet another established tactic to boost engagement, raise conversions, and skyrocket profits for any eCommerce retail store. 

In simple fact, quite a few eCommerce brand names devote intensely in their e-mail internet marketing campaigns mainly because it provides a sound return on expenditure. 

Regrettably, most eCommerce brands overlook an very significant component in their electronic mail marketing and advertising campaigns — Person-produced information.

Believe it or not but UGC can amplify the impact of your e-mail advertising and marketing strategies. 

Here’s an instance of leveraging UGC in e-mail strategies. 

Source: eSputnik

And right here are some clever techniques to carry out consumer-created information in your e mail internet marketing strategies:

  • Consist of your past customers’ assessments/suggestions in your marketing and advertising email messages. This is especially a lot more productive when you are sending a reminder electronic mail that a buyer has some products and solutions in the shopping cart. Just contain optimistic testimonials from other customers of the identical products and it will surely maximize the probability of closing the offer.
  • When you’re endorsing a particular product or group of merchandise in your electronic mail, include screenshots of social media posts speaking about your merchandise.
  • If you want to boost the probability of building a sale, you can give a constrained time coupon together with the constructive evaluations of past clients for distinct items you are marketing.
3. Repurpose UGC Written content for Flash Gross sales

Flash Gross sales are an extremely potent and established way to improve income for an eCommerce keep. If you come about to operate flash profits from time to time, you really should undoubtedly consider showcasing person-created material in them. 

There are quite a few kinds of UGC you can consist of in your flash sales this sort of as product assessments, screenshots of social media posts by shoppers, unboxing films, and a great deal far more. 

Here’s an illustration of exhibiting customers’ scores and evaluations in flash sale. 

Supply: Kogan

Even so, if you are setting up to operate a flash sale for the first time, know that buyers anticipate a quicker shipping than usual for purchasing products and solutions from flash income. So, make positive that a right get achievement system is in area to fulfill your buyers’ expectations during the flash sale time period. 


As you have seen so significantly, consumer-generated content material can have a considerable impression on the ordinary buy worth of eCommerce. Hopefully, you’ve now figured out some of the most effective ways to leverage UGC to scale your eCommerce AOV. 

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