In order to maximize your returns from a Google Adwords PPC Campaign, it is extremely important to set up the campaign to its maximum efficiency and reliability. But for that, you need to learn a few tricks and tips to master the art of setting up a competitive Google Adwords PPC campaign.
Before moving ahead in this article, let us now understand the advantages of using Google Adwords PPC:
- The massive reach of Google’s ad campaigns.
- Power of precisely targeting their suitable pool of audience.
- Harness intent
- Having complete control of your campaigns with you all the time.
- Freedom to decide your own budget
- Have the insights about the performance of the campaign in an easy to understand format
- Experience a quick turn-out ratio than any other branches of digital marketing.
- Build brand awareness.
- Increase your conversion rate.
- Maximize your return on investments with the help of unique and different bidding strategies.
I hope by now you are well versed with the need and importance of Google Adwords PPC and is now finally the time to move ahead to the ways in which you’ll be able to make the most of your Google Adwords PPC strategies.
However, in theoretical terms, it is very easy to set-up your Google Adwords PPC campaigns. It only includes selecting a business category, creating an ad, choosing your target locations, and setting your daily or monthly budget. But in real life, it is way beyond that.
Here are a few ways in which you can make the most out of your Google Adwords PPC strategies:
1- Start With a Small Budget:
If you are a newbie then you might not want to lose your hard-earned money. Hence, in such situations, it is highly advisable to start advertising your offerings with a minimum daily budget. This way, you’ll be able to determine which mixes and combinations work the best for you and hold the potential to help you or your client’s business to new heights.
2- Integrate Your Google Analytics and Google Adwords Express:
In order to have insights about the performance of your Google Adwords PPC campaign, integrating Google Analytics and Google Adwords Express would give you a clear idea about the performance of your campaigns. This will also help you build a database for your next or even further campaigns in the coming time.
3- Try to Ensure a Higher Quality Score:
Quality score is a fundamental aspect that determines the amount that you’d be paying on each click and where your ad will be displayed on the Search Engine Pages. Your quality score is related to the overall customer experience. If your customers are happy with your offerings so it will automatically build a high-quality score.
Here are a few areas that you need to focus on to increase your quality score:
- Write attractive ad copies and optimize it for a higher click-through rate.
- Ensure that the landing pages are relevant to the ads they are showing.
- Improve your on-site navigation to help the visitors reach out to what they are looking for with ease.
4- Be Selective With Your Keywords:
Once you start setting up an ad campaign, it will overboard you with tons of keywords. Now, the ball is in your court to figure out the keywords that are relevant to your business. Adding up the keywords just for the sake of adding will not only affect your quality score but will also reduce the chances of people clicking on your ads and ultimately take your desired action.
5- Turn The Irrelevant Keywords Off:
Ignoring the power of these keywords might prove costly for your entire Google Adwords PPC budget. Plus if your ad is ranking for the keywords that you never wanted to, people searching those keywords will click on your ad leading to additional costs incurred and no returns from that.
Test your keywords before actually launching your campaign. You need to identify the keywords that might prove waste for your business type.
6- Use Ad Scheduling and The Power of Geo-Targeting:
The business units or companies that are willing to expand their business operations must leverage the power of geo-targeting. With the help of geo-targeting, you can target any city or state from any part of the world. You don’t really have to be present in a particular part of the world in order to expand the reach of your business.
Plus, ad scheduling comes into the picture if you want to show your ad during certain hours of the day. For instance, if you have a restaurant you would obviously not want your ad to be displayed during the hours it remains closed. Hence, here the need and importance of ad scheduling come into the picture.
7- Turn on The Call Recording:
A large number of your target audience uses mobile phones to surf their queries on the internet. Hence, if you are adding a call extension, make sure to enable the “add call clicks” button to track which all calls are verified. This proves beneficial at the time of calculating your conversion rates.
8- Download The Mobile Application:
You can now track and monitor your Google Adwords PPC campaigns at any given point of time from any corner of the globe with a single and simple to use a mobile application. This application is now available for both Android and iOS devices. Moreover, it is free to download the mobile application from the respective app stores.
All the points mentioned above are the classic ways of making the most out of your Google Adwords PPC strategies.