Domain Authority: What It Is, Why You Need It, and How to Build It

If you are an NZ domain name owner seeking to assess the overall performance of your website, one important metric to consider is your Domain Authority (DA). By evaluating your website’s DA, you can analyze its performance and compare it to your competitors, enhancing your SEO strategy.

While Google does not directly utilize Domain Authority as a ranking factor, it remains an effective tool for evaluating the performance of your Domain Hosting in NZ relative to your competitors.

If you want to buy a domain name, searching for cheap domain names from the best domain providers in New Zealand can be helpful. They offer the good features, along with domain name registration, at affordable pricing.

In this article, we will discuss how to analyze and boost your Domain Authority, and improve overall website performance.

What Constitutes a Favorable Domain Authority Score?

Domain Authority scores range from 1 to 100. A higher DA score enhances the likelihood of achieving improved results in search engine results pages (SERPs) since the SEO tool considers both the quality and quantity of links a webpage possesses.

If your website obtains numerous backlinks from authoritative sources like government websites and renowned newspapers, its chances of attaining a higher score increase.

  • Domain Authority at a Glance
DA ScoreRemarks
<30Very Poor
30 to 40Below Average
40 to 50Average
50 to 60Good
60 to 70Very Good

How Can I Assess My Website’s Domain Authority?

You can assess your website’s Domain Authority score for free using the Moz website. To check your website’s DA, simply login to Moz and input your domain’s root URL, such as

Additionally, the tool offers other features, such as:

  • Displaying the number of external links,
  • Showing the number of inbound links,
  • Providing information on the number of keywords for which your website ranks.

How to Build a Website’s Domain Authority?

  1. Acquiring High-Quality Backlinks

Acquire high-quality backlinks from authoritative websites to improve your link profile. Identify top referral sources and seek similar sites for backlink opportunities. Utilize tools like MonsterInsights for WordPress to uncover inbound link sources.

  1. Creating Exceptional Content

Create exceptional, link-worthy content that people find valuable and shareable. Focus on diverse content formats and analyze popular pages on your site to guide your content creation.

  1. Conducting a Site Audit

Conduct a site audit to identify and remove harmful links that can negatively impact your domain authority. Utilize SEO tools and Google Search Console to disavow or ignore toxic links.

  1. Optimizing Website’s Structure

Optimize your website’s structure and enhance user experience. Create a sitemap to aid search engine crawlers in navigating your site. Optimize for mobile devices, ensure fast loading times, and prioritize site security with SSL certificates and reliable security plugins.

  1. Internal Linking Strategy

Improve your internal linking strategy to engage visitors and assist search engine indexing. Utilize plugins like All in One SEO with features like Link Assistant to generate internal links reports and suggest relevant pages for linking.


It is important to note that building domain authority is a gradual process. You must begin with the fundamentals and explore all potential avenues. Although you might not get immediate results, you will gradually witness positive changes. Over time, your website’s ranking will improve, with increasing visitor traffic. Therefore, trust the process and commence working on your content immediately.

By Rehan

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